The infrastructure behind modern technology procurement.
Since 2011, Vita Supply has helped retailers, MSPs, integrators, and enterprises source, license, integrate, and deploy technology across 180+ countries — through one platform and one commercial relationship.
Mission
Make global technology procurement programmable — so any business, of any size, in any market, can source, integrate, and scale as fast as software allows.
Vision
A single trusted layer between the world's technology vendors and every business that depends on them — replacing catalogues, spreadsheets, and email threads with APIs and outcomes.
Core values
The principles our teams operate by, our partners feel in every interaction, and our platform is engineered around.
Trust by default
Contracts, controls, and audits designed for enterprise buyers — never bolted on after the fact.
Engineered excellence
Every product, every API, every order treated as a product decision — not a spreadsheet entry.
Partner-first economics
Transparent margins, published rebate tiers, and a partner program aligned with long-term outcomes.
Global by design
Localised operations in 40+ jurisdictions, unified by a single commercial and compliance framework.
Leadership
Operators from enterprise distribution, cloud infrastructure, and global logistics — building a company aligned with the customers we serve.
Former SVP, Global Distribution at a Tier-1 technology distributor. 22 years in enterprise supply.
Ex-Principal Engineer, cloud infrastructure. Leads the platform, APIs, and AI practice.
Built go-to-market programs at global technology vendors. Owns strategic alliances and channel.
Supply chain leader with a background in global logistics and warehousing at scale.
Global reach, local execution
Fourteen distribution hubs. Twenty-two sales offices. Legal entities across the UK, EU, US, UAE, Singapore, and Australia. Every jurisdiction covered by local compliance, tax, and support teams.
- United Kingdom & IrelandLondon (HQ), Dublin
- Continental EuropeFrankfurt, Amsterdam, Madrid, Warsaw
- North AmericaNew Jersey, Toronto, Austin
- Middle East & AfricaDubai, Johannesburg
- Asia PacificSingapore, Sydney, Tokyo
- Latin AmericaMexico City, São Paulo
Fifteen years of building
- 2011Founded in London
Vita Supply begins as a specialist reseller for networking hardware serving UK integrators.
- 2014Expansion into EMEA
Regional hubs open in Frankfurt and Dublin. Software licensing practice launches.
- 2017APIs go live
First public procurement API released — pricing and inventory endpoints exposed to customers.
- 2019APAC & Americas
Singapore, Sydney, and New Jersey warehouses open. Vita Supply reaches 60+ countries.
- 2022AI practice
Dedicated AI consulting group formed. First generative AI reference architectures published.
- 2024Enterprise platform
Cloud FinOps, ERP connectors, and SCIM identity added to the platform.
- 2026Global footprint
Vita Supply operates across every major region, powering procurement for retailers, integrators, and enterprises worldwide.